Will It Work: No No Hair Removal System – DON’T BUY!

Action News 5: Will It Work – No! No! Hair Removal System – Final Test” – Dec. 17, 2013

Dr. Patel recently helped Action News 5′s Andy Wise test the No No hair removal system, which claims to crystallize the hair follicle to prevent future hair growth. After eight weeks of testing, they determined that this is a DON’T BUY! Click the above link for full details.

No! No! Hair Removal Test

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Will It Work: No No Hair Removal System

Action News 5: Will It Work – No! No! Hair Removal System” – Nov. 26, 2013

Dr. Pate recently helped Action News 5′s Andy Wise test the No No hair removal system, which claims to crystallize the hair follicle to prevent future hair growth. Here’s an update after four weeks of testing.

No! No! Hair Removal Test

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Daily Makeover: 5 Revolutionary Acne Products You Should Know About

Daily Makeover: 5 Revolutionary Acne Products You Should Know About” 

Dr. Patel recently spoke with the Daily Makeover about five revolutionary new acne products you should know about. Dr. Patel recommends niacinamide, which can combat the drying effects of acne treatments. Read the full article by clicking the above link.

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TruKid: Dr. Patel Offers Insight for Dealing With Eczema

TruKid: “Point of View: Owner & Physician at Advanced Dermatology & Skin Cancer Associates, Dr. Patel Offers Insight to Dealing with Eczema” 

TruKid, a blog focused on natural skin care for children, recently published a guest blog by Dr. Purvisha Patel. Dr. Patel offered several tips for dealing with eczema. Read the full article by clicking the above link.

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Good Morning Memphis: Ice Facial

Good Morning Memphis: Ice Facial” – Sept. 27, 2013

Dr. Patel and ADSCA aesthetician Jennifer Vafinis recently visited FOX-13′s Good Morning Memphis and performed a live ice facial on air. The lighter “gentleman’s peel” is great for guys or people who need little to no downtime after a peel. Click the link to see the full segment.

Ice Facial - Good Morning Memphis

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MBJ: Dr. Patel Named One of 2013 Top 40 Under 40

Memphis Business Journal: “Latest Top 40 Class Chosen” 

The Memphis Business Journal named ADSCA’s Dr. Purvisha Patel as one of Memphis’ Top 40 Under 40 for 2013. The top 40 are a group of outstanding young professionals, community leaders and volunteers who work to make the Mid-South a better place.

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Memphis Daily News: Local Companies Tap Into Fast-Growing Sectors

Memphis Daily News: “Local Companies Tap Into Fast-Growing Sectors” – Sept. 27, 2013

The Memphis Daily News featured Advanced Dermatology’s aesthetician, Jennifer Vafinis, in a recent article about the fastest-growing jobs in the country. Jennifer joined ADSCA in 2013 and runs the medi spa in Olive Branch with Dr. Patel.


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Good Health Memphis: Look Good, Feel Good at the Medi Spa

Dr. Patel recently spoke with Good Health Memphis about skin care in the medi spa. With all the benefits of a spa overseen by a board-certified dermatologist, the medi spa is a great asset to the Memphis area. Read the full article below, and check out our Pinterest page or blog for more great skin care tips!

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Memphis Health + Fitness: Summer Skin Care Tips

Dr. Patel recently spoke with Memphis Health + Fitness about summer skin care tips, sunscreen and how to best protect your skin from the sun. Read the full article below, and check out our Pinterest page or blog for more great skin care tips!

H+F Skin Care_July 2013

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Medical Risk Institute: Physicians on Pinterest

Medical Risk Institute: Protect Yourself on Pinterest– Summer 2013

Dr. Purvisha Patel recently spoke with the Medical Risk Institute about physicians on Pinterest, ADSCA’s Pinterest page and how it works for Advanced Dermatology. Read the full article below, and check out Dr. Patel’s Pinterest boards by clicking here.

Dr. Purvisha Patel spoke with the Medical Risk Institute about how physicians use Pinterest.

*Published with permission from the Medical Risk Institute.

People seem to love Pinterest. Users can find what they like and file it away without the clutter associated with an actual bulletin board. Pinterest has become a popular way for medical practices to promote their products and work by posting images for others to comment on and share. Memphis, Tennessee Dermatologist, Dr. Purvisha Patel, knows the power of Pinterest all too well.

“Social media is important to reach out to our demographic which is women of our age and also reach out to the younger generation as well,” Patel said.

Pinterest has more referral traffic than LinkedIN Google+ and YouTube combined. It is not surprising that 68.2% of Pinterest users are women and 28% have an annual household income of $100,000. Pinterest is just starting to grow with no sight of popping in the near future.

“We wanted to grow as a practice and grow where the country is growing as well, on Pinterest,” Patel said.

Dr. Patel uses her Pinterest page to give her patients information on various products and home remedies. On one board labeled “True Rumors”, she explains the real truth behind using household products to improve beauty from nails to hair.

“There are a lot of different products out there. A lot of times patients want guidance on products we like, for example different makeups, which is according to their skin types. There are four to five different foundations for each skin type. We can talk about it in their visit, but also point them to our blog, website and Pinterest page, which will give them more information should they come up with a question later,” Patel said.

Ever since Dr. Patel started to use Pinterest, analytics of the page traffic to her blog has shot off the chart. Pinterest has helped to keep the conversation going and brought in new patients into her office. With popularity comes caution as to the use of the popular site. Pinterest users can become vulnerable to lawsuits, if they don’t have permission to use the content. Most risks from Pinterest to physicians in medical practices come from two areas: photographs and professional responsibility for advertisements. Just remember physicians open the door for a claim anytime they improperly pin or post an image on Pinterest. Here are some things medical practices need to do to stay safe when using Printerest.

I.                   Whose Photo Is it?

 Do not use photographs taken by others without their expressed written permission. Photographers can own copyrights to their photographs. Do not violate someone else’s copyright by posting their photographs without their permission.

II.                Posing Before and After Photographs…

 By using photographs taken in your practice, you avoid the potential problem of violating someone else’s copyright, but the problems do not end there. You need to have your patient’s permission to use the photograph of him or her. I recommend that you specifically note that the photographs maybe placed in an electronic format where you no longer exercise control over them. This disclosure is important because it gives fair warning to the patient that they cannot later change their mind and revoke permission, thus causing the photos to come down. Once photographs are on Pinterest they will be electronically “pinned” on other users boards, thus being outside of your control.

When posting before and after photographs on Pinterest, you should also use language that states “individual results may vary” or “results not typical”. These statements need to be employed because of recent attention from the National Advertising Division (NAD) and the Federal Trade Commission (FTC) specifically the NAD which recently issued a decision regarding Pinterest. NAD began following NutriSystem Inc.’s weight loss stories that claimed great success and linked back to the NutriSystem website. The NAD found that it was undisputed that these “pins” represented customer testimonials and as such the “pin” should be accompanied by clear and conspicuous disclosure noting that typical results customers can expect to achieve using the NutriSystem weight loss program. The NAD and the FTC have taken particular interest in social media sites such as Pinterest, so be careful.

III.             Professional responsibilities when promoting your practice

By utilizing sites such as Pinterest, physicians are promoting their practices. This means that their activities need to comply with their relevant boards of medicine. Boards of medicine have rules of professional responsibility for physicians when advertising or otherwise when promoting themselves. These rules vary by state. For example, some states find that it is not permissible to use before and after photographs of your patients even with their permission. All states would agree that a physician cannot make fraudulent statements about their ability or patient results. Before placing anything on Pinterest, it is best to do a quick review of the physician’s responsibilities and obligations as set forth by their licensing board(s).

IV.             Only the paranoid survive…

 Assuming that you have your patient’s permission and that you’re permitted to do so by the licensing board, you still want to protect yourself. Here are some useful tips for owners of photographs when placing them on Pinterest.

  •  Include copyright statements on your website
  • Include code on your website that prevents an image from being copied
  • Consider including a watermark on your images

Image owners who do not want their material shared on Pinterest can add a small piece of Pinterest-provided code to their website that prevents Pinterest users from sharing that site’s content.

Pinterest states they follow the Digital Millennium Copyright Act (DMCA) to ensure they are in compliance with all copyright laws. The DMCA divides websites into two categories: service provider and content provider. Service providers are websites like Facebook, Twitter and Pinterest. Content providers create content. The DMCA provides a safe harbor for service providers. Therefore, when a user violates copyright laws, the service provider ‘Pinterest’ can chose to follow the DMCA safe harbor provisions and not be held liable for the actions of the user.

Given the popularity of Pinterest and the demographics of its users, many practices will be interested in using this site, but being aware of the areas of concerns stated above, physicians should be able to move forward safely.

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